In the , the brand new Yomiuri Shimbun advertised: “The belief that beautiful skin will help one direct a great life is not personal so you’re able to female. Takashimaya department store in Shinjuku Ward, Tokyo, authored a section you to solely carries parasols for men from the prevent out-of April–three months ahead of the usual parasol seasons. Men’s parasols is actually rarely sold this early in the entire year, but are selling better, depending on the shop. [Source: Yomiuri Shimbun, ]

Parasols, make-up and you may epidermis-lightening products are today appealing to Japanese men while they aim to stand away at work plus love of the getting beautiful skin

“The new parasol is actually resistant against uv radiation and you will cost initiate at on 4,000 yen. Solids, inspections and you can striped activities try well-known. Men’s room parasols enjoys enjoyed an effective conversion process typically, that have history year’s transformation moving so you’re able to 5 times compared to 2008, after they have been basic brought in the shopping malls. “He’s purchased by the more youthful businessmen within their twenties and you may 30s which spend a lot of your time working outside the place of work, while they love sunburns,” an excellent Takashimaya staff member accountable for the latest area told you. Within Tobu shop when you look at the Ikebukuro, Tokyo, transformation of men’s room parasols sprang 30 percent a year ago weighed against that from 2008, and store group believe sales will increase this season too.

“Men’s room makeup are also common. From inside the March, Rohto Pharmaceutical Co. released the Oxy White Show epidermis lotion and you may solution. The merchandise incorporate a component one increases the skin’s power to absorb supplement C.