XO is designed for ladies as well as target market is actually Millennials and you can Gen Zs. “We made a decision to enter brand new Malaysia market first while we watched an opportunity gap in the industry – fashionable scents, sensible rates and all of our aluminium-free claim,” she said, adding that it’s and eyeing Singapore, the new Philippines and you may Vietnam.

Working directly which have Kingdom Electronic, XO use social content to teach and engage with Malaysian customers regarding the product range. It will influence influencer engagement in order to make brand name good sense and talkability Caglar said, given that influencers are considered even more relatable to the target audience than simply regular ads.

“We plus decided to have XO offered solely in the Watsons because away from March once the Gen Z and you will Millennials are also Watsons’ top priority audience to own 2020. And that, you will find a beneficial strategical complement one to relationship,” Caglar informed me.

Caglar told you Turkish people are way more aware of the significance of the fresh new “aluminium-free” allege from the deodorant category, and this does not clog skin pores and you may allows fit sweat. However, the brand new Millennials and you may Gen Zs in both avenues is actually electronically-experienced and constantly toward look out for inexpensively charged facts. “XO deodorant’s center benefit are affordable deluxe, and thus, it has got one particular desirable perfume perfumes at a reasonable cost when you look at the deodorant structure,” Caglar said.