Dakari Dunning, elder social involvement strategist, 22Squared
Diaz was has just advertised being representative imaginative movie director, accountable for this new administration and you may growth of strategies. Torres together with recently attained an advertising, to help you senior author, where she actually is accountable for concepting many of the agency’s strategies.
The pair assisted so you can spearhead DoorDash’s “Self-Like Bouquet” strategy, that has been motivated because of the opinion that more than half of the newest beginning service’s pages is actually single. Brand new promotion encouraged men and women to acquisition a bouquet out of flowers that incorporated a for all the Flower vibrator, promising and you will destigmatizing the idea of “self-love” towards Valentine’s. Brand new bouquet sold out within five weeks and you may made the company over 749 billion mass media thoughts. The new promotion found Huge Prix honours on Cannes Lions and the latest WARC Prizes.
They also led the fresh new innovative process getting Corona’s “Unfilter Mexico” campaign you to definitely premiered in 2023 Academy Prizes. Produced by North american country-produced cinematographer Emmanual Lubezki, the newest promotion showcased the fresh unfair site off Mexico inside Movie industry, and exactly how videos and you will reveals usually play with an effective “reddish filter out” so you’re able to signify temperature, possibility, and you can risk.
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