Digital solutions are tools which use technology to simplify processes and create new avenues of interaction with customers. They can help businesses remain ahead of the competition, meet customer demands more efficiently and accelerate growth. It requires an arduous process to select the best digital solutions. Here’s a look at some essential aspects to consider when choosing a sophisticated digital solution for your business.

Many digital solutions use a combination of advanced and scalable technologies which allows them to expand with the company and adapt to the requirements of the business. This flexibility comes at a price. It’s not common for successful solutions to result in demands for more services, greater personalization and more ad-hoc changes. The difficulty for digital companies is to be able to enjoy the complexity that creates value, without sacrificing the complexity that doesn’t.

Complex digital solutions can automatize routine tasks, which can reduce the amount of time employees spend on tedious administrative tasks, allowing them to focus on more important tasks. They also help improve data management and permit more precise decision-making through the real-time monitoring of information. In addition, these solutions can reduce costs and make it easier to scale the business.

Sales professionals face difficulties in communicating the worth of these capabilities. They need a strategy to define how their solutions will provide tangible rewards for specific customer needs, and they should be able to change their value proposition as the demands of different customers change. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to plan Your business for a Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.

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